Media relations, or relationship with the media?

We take the term "media relations" literally: we maintain a relationship with the media, or rather with the journalists of these media. This gives much better results than simply "having a lot of journalists in your database."

We identify with your product, service or activity, just like we identify with the media. In a creative, proactive, quality-oriented way. With the journalist as the main contact person.

We think beyond the boundaries between the specialist media. We have to, because the media landscape in Belgium is much too small and fragmented to obtain the best results by always using the same approach and the same channels. Too many agencies focus narrowly on the specialist media for a particular industry. Which leads to tunnel vision.

So does Mindshake think out of the box? Sure it does. But we prefer not to box ourselves in to start with.